The Magic of Tenyo
From the Collection
Tenyo’s roots trace to Japanese magician Matsutaro Yamada, who performed professionally as Tenyo Shokyokusai and began selling magic apparatus in Tokyo in 1931. His son, Akira Yamada, established the Tenyo Magic Research Institute in 1953, and in 1960 incorporated the business that would eventually become Tenyo Co., Ltd. With an emphasis on clever engineering, novel methods, and accessible design, Tenyo helped bring magic once largely intended for specialists to a much broader audience.
Beginning with its international exports in the 1960s, Tenyo introduced the numbered “T-series” of magic tricks that has since become particularly familiar to collectors. Often deceptively simple in appearance, many Tenyo effects conceal remarkably inventive mechanical principles. Discontinued models, unusual packaging variations, and early examples have developed an enthusiastic international following, making Tenyo an important and distinctive field of modern magic collecting. Found an error? Let us know.